Jiànzào | One

I have always said that I am not a vision board girlie but this year has thrown me for a loop. Being at the front door of everything I have worked for and planned deeply into over the past sixteen years, I found myself, amongst all the carefully selected deals.. ..in need of a Mood Board.

..did I craft it? no, indeed…

What I did do was look for visual inspiration with the look and feel needed for PhoenixPhire’s AU79 Shop, which worked just the same! PhoenixPhire started out as a literal blueprint given to me by God — I refuse to pretend this is all me. I have a simply been listening and being proactive along the way. This company was always meant to be the solution to fashion waste with its primary function: House of Phoenix Recycling Textile Mill system. Modeling was a mere precursor. AU79 is the shining centerpiece before the main event, with all its ability to be the tastemaking platform for all things of exceptional quality and classic form, boasting ensured sustainability through brand-to-brand collaboration. PhoenixPhire has always been both economically and ecologically friendly, in that the only way to eliminate fashion waste while keeping independent designers employed is to focus on end-use-only fashion collaborations made with non-pareil fabrics.

And here we are, preparing to launch beautiful toiletries to get you ready for the comfort of your lifetime.

Had you ever considered a life without Fashion Waste and what can look like?

L • S • C